Lattafa is a perfume brand specializing in creating fragrances. It was founded in the 1980s in the United Arab Emirates by Sheikh Shahid Ahmad and Shoaib Iqbal. The brand started as a local initiative with the aim of developing luxury perfumes that reflect the richness and traditions of Arab heritage.

Over the years, Lattafa has grown into one of the more well-known perfume houses in the region, with a global presence. The brand is known for its focus on quality, authentic fragrances, and elegant design. The perfumes often combine oriental influences with modern touches, appealing to a wide audience.